The money questions, answered with the math shown
Each guide names its method, works through an example, and says so when the answer is "it depends." There are no invented statistics here.
Guides
The core questions
- 01How much should you pay yourself from your small business?
- 02How many months of cash does your business actually have?
- 03Revenue dipped. Is it real, or just a slow week?
- 04Can your business actually afford that hire?
- 05What did your last price change actually do to sales?
- 06Which late invoice should you chase first?
Guides
By business type
- 01How much should restaurant owners pay themselves?
- 02How much should landscaping businesses pay themselves?
- 03How much should Etsy sellers pay themselves?
- 04How much should working musicians pay themselves?
- 05Cash runway for restaurant owners: how many months do you really have?
- 06Cash runway for landscaping businesses: how many months do you really have?
- 07Cash runway for Etsy sellers: how many months do you really have?
- 08Cash runway for working musicians: how many months do you really have?
Counsel
Counsel does this math on your real numbers.
Connect Stripe, Square, Shopify, Etsy, QuickBooks or a bank feed, or drop in a CSV. Every answer comes with a receipt that shows the method, the sample size and how confident it is. When the math isn't conclusive, the app says so.
Every figure on this page is computed from Counsel's demo businesses or from the numbers you type in. None of them are made up. This is cash math, not tax or legal advice. Written and kept up to date by the founder.